Whilst we were in Nagoya visiting one of Y’s aunties and her family we all went to the Asahi brewery for a free guided tour :)
We were lucky as well in that our family group were the only ones booked for that time slot, so it was just us and the guide ^^
Asahi is one of the largest beer manufacturers in Japan and you can buy their main offering, Asahi Super Dry, here in the UK.
The tour guide led us round the factory giving information in Japanese, but I was given an audio guide so that I could listen to the info in English each time we arrived at numbered markers…….. One interesting/strange thing is that before we went upstairs to the viewing corridors which overlook the factory floors my audio guide said that from there onward I would not be allowed to take any kind of photos. But Y’ said that our Japanese guide didn’t mention anything to that affect, so we just carried on snapping away ;)
The window lined viewing corridor is a great way to see the factory areas as you can look right out over the space, and look down onto the machinery, without all of the noise. If you were down on the factory floor you would get a closer look at the machines but a lot of it would be obscured from your view.
It was interesting to see things like can whizzing along conveyors on their way to be filled and capped, before travelling on to packaging and then onward ready for shipping.
The tour lasted about 45 minutes, and at the end of that you are taken into the canteen area where a table will be reserved for you. You then have 20 minutes and you can have 3 free glasses of beer >.>
There were 3 different draft beers for us to try; Asahi Super Dry, Asahi Dry Black, and a soon to be released (at the time we were there) limited edition beer Asahi Nama Beer.
For people who are driving, under age, or those who don’t drink alcohol there are cans of coffee and soft drinks available…….Y’s Dad was our designated driver and he had to where a tag around his neck showing this; so that the staff could keep an eye on him and make sure he didn’t try to sneak a taste of beer :P
After your tasting session there is a small gift shop to have a look in.
There’s a British clothing brand called “Super Dry” which has Japanese writing in a lot of its designs, but it’s no relation to the Asahi company. It’s very popular and you see people wearing it all over the place in the UK……I have some Super Dry clothing but since we were here I had to make sure I got a proper “Asahi Super Dry” T-shirt like you won’t see so easily in the UK ;P